Which Manufacture owns who and who really makes your washing machine ?
Many washing machines being sold today are no longer made by the companies shown on the logo, in many cases they have been taken over by larger companies . In a way, it should not matter who makes which brand, as long as the brand is reliable , economical , performs well and is value for money. But there can be concerns by consumer that need to be considered.
If a customer is very unhappy with a product, or the service provided by a manufacturer, they are likely to want to avoid purchasing from that company again. However, they may well end up purchasing virtually the exact same washing machine with a different logo along with the same after sales service engineers as well as the same company ethos. A few examples of this are Hoover and Candy, who used to be totally different companies, are now both owned by the Candy group. However, there is little difference between these two makes these days, and the guarantee repair work is carried out by the same engineers. Also Hotpoint, Indesit and Creda are all owned by the same company. The Whirlpool group owns Whirlpool, Maytag and Kitchenaid, with many of the appliances being made in the same factories. Another extremley large European white goods manufacturer is the BSH group which owns the Bosch , Neff , Siemens and Gaggenau brands.
It could be at some point in the future, all washing machines are likely to be made by just a handful of companies and in fact we aren’t that far off from this scenario already. Note that some brands retain all their original differences but are just owned by a rival company and some are virtually the same machine inside with different logos and trimmings. Here is a sample of some of the household names who are owned or made by the same company.
The Electrolux group own well over 50 brand names (though not all of them washing machines) Among the more well known ones are AEG, Tricity Bendix, Zanussi.
The Candy group own Hoover, Zerowatt and Kelvinator among others.
The Indesit Company own Ariston, Indesit, New World, Philco, Hotpoint, Creda, Cannon, GDA, English Electric,Thorn along with many more.
Then there are the other European manufactures like Smeg and Beko who make many of their own appliances but also lend their factories and production runs to other brands. So whilst you think you are purchasing a Hygena dishwasher it may well have been made by Smeg or Beko.
The market and whitegoods industry is currently changing beyond all recognition with the influx in recent years of companies from the Far East. With the likes of LG, Haier , Samsung and Vestel now starting to have an increasing influence on our purchases.